–Teleflip has announced its e-mail to SMS service, which allows people to receive e-mail from any e-mail account (POP, IMAP, webmail or Exchange) to their SMS inbox. Users choose who they want to receive the e-mails from, so they don’t get deluged with spam and unimportant e-mails. Teleflip is targeting this at marketers, saying if they convince their customers to “flip” their phone and add the brand owner’s e-mails to their list the marketers can extend the e-mail campaign to mobiles, without needing to get mobile numbers.
–The Dennis Miller daily radio talk show is going mobile, using uVumobile’s Mobilecast services. From April 30 people will be able to download the application for a free 30-day trial and listen to the show live, or a recording of the show when it’s not on. The application also generates images and has a chat features so users can post comments, opinions and interact directly wit the host, guests and other listeners. The program also supports advertising by pre-rolls, interstitials, banners, sponsorships, and interactive advertising. (release)
–Glu has signed a deal to sell its mobile games through Thumbplay‘s portal. The games will include World Series of Poker Texas Hold’em, Centipede, Monopoly, Diner Dash, Deer Hunter 2, Zuma and Glu’s original retro-style boxing game, Super K.O. Boxing!. Thumbplay members will be able to purchase Glu games a la carte or as part of a subscription membership. Glu is also using CTIA to announce its new game lineup: Poker Pop, Centipede, Kasparov Chess, Brain Genius, Project Gotham Racing and Lemmings Return.
–MTV Networks has expanded its deal with Sprint to 14 different live streaming and video-on-demand (VOD) channels featuring MTVN content — the most of any carrier. Sprint will add streams of content from MTV, Nickelodeon and Comedy Central as well as mobile websites from MTV, VH1 and Comedy Central. The WAP sites will include news, commentary, scoops, and appropriate services, such as “Joke of the Day” for the Comedy Channel. It will also launch GameTrailers, a mobile video channel dedicated entirely to coverage of mobile games. Sprint has been ahead of the US mobile game curve for a while, and this is a good way to promote mobile games that has been needed for a while. (release)
–MEF has launched Rachael Hale Pairs, a matching game using the famous photographers images (and brand).
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