The official details of the strategy I wrote about earlier today are out and it gives me a chance to take another stab at it. What I should have written earlier is that the one-two punch of the two linear channels on MediaFlo and the VOD via MobiTV together make up the most significant step NBCU Mobile has taken to date. At NBCU, they place more emphasis on the MediaFlo networks — and they’re right: streaming linear channels over the phone is a huge step for them. From the consumer side though, even though the shows on MobiTV already are available on iTunes, being able to get video on demand straight to the phone strikes me as a major step.
Either way you look at it, we’re seeing some fulfillment on the promises of mobile TV.
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