Advertisement What’s the twittering about? by Om Malik Mar 26, 2007 - 6:32 AM CDT 6 Comments Tweet Share Post MIT Advertising Blog: “Twitter, which looks like a pinnacle of narcissism and is more boring to read then The Dullest Blog in the World” And now there is advertising to go with it. Yikes. Advertisement Advertisement 6 Comments Shannon Clark March 27th, 2007 As one of the many people who follow Woot and occasionally buy deals there, when I saw that they had added a twitter feed (during their recent woot-off) I added woot to my twitter feed gladly. For me, this is a very low pain way to get notifications that I want to receive from a vendor whom I do shop at and who by the very nature of their business model – one product per day except during rare woot-off’s will not be sending me a lot of twitters. Twitter is also great because I can control and choose where and how to get the messages – on the twitter website, as an RSS feed, via apps such as Twitterrific, via IM or via my phone and SMS. This flexibility makes me more likely to use a service. Plus at least for me – and based on who I have chose to subscribe to – the VAST majority of twitter updates are interesting and often useful (I learned of the Kathy Sierra mess via twitters for example). Shannon ivv March 27th, 2007 It’s the blogo-hype I am concerned about, not the service or the way Woot is using it (which I think is great), but I’m also curious which part was misspelled. Peter March 26th, 2007 MIT is a math school, i guess, but you’d think the advertising folks would know how to spell just a bit. Pretty embarrassing making that kind of mistake when you’re trying to act self-righteous. Jesse Newland March 26th, 2007 You can blame me for the advertising. I don’t work for Woot. As a user (and consumer) of Woot, I wanted a way to be updated of new products offerings via text message – something Twitter does very well. So, I started piping Woot’s RSS feed into a Twitter account. A couple weeks ago, Woot contacted me, and I agreed to turn this over to them. I guess you can call it advertising now, even though it’s completely opt-in “advertising”. As of last count, 1250 people voluntarily receive updates whenever a new item is posted. Whatever it is, some people like it. Jason March 26th, 2007 Twitter is nothing more than people’s voyeuristic tendencies, vanity, and short attention spans all wrapped up into one self-aggrandizing piece of junk. So of course it’s a huge hit. David Ulevitch March 26th, 2007 That’s not advertising… That’s the woot RSS feed being piped into Twitter… It’s not even entirely useless… Automattic, for example does a similar thing to announce releases for WordPress (or someone pretending to be Automattic is doing that. :-) ) Comments are closed.