Blog Post

Introducing the HTC Advantage and Shift

HTC just announced two devices for the US market, the Advantage which has been discussed for a while and a new device they’ve managed to keep under wraps, the Shift.  The Advantage is the Windows Mobile based PDA with a a detachable keyboard, 5 inch VGA screen, and a slew of connectivity options, such as UMTS/HSDPA/GSM/GPRS/EDGE, Bluetooth 2.0 and WiFi.  Whew, that’s should just about cover all the bases.  You’ll also find a 8 GB hard drive, 256 MB ROM, 128 MB RAM, and a miniSD slot.  The HTC Advantage is the same device that has been released in Europe as the Ameo.  That little keyboard connects to the PDA magnetically which is innovative to say the least.


The HTC Shift looks very much like the Advantage but with some key differences, it has a 7 inch screen and runs Vista Business.  This puts it squarely in the realm of the UMPC and it looks like the Advantage just slightly larger.  The press release doesn’t give up too much information about the hardware other than the screen size and that it comes with a 30 GB hard drive.  The Shift offers the same connectivity options as the Advantage.  It’s not clear if this is a convertible or has some slide hinge mechanism for the screen.  In the press photo below we see it running the Flip 3D utility which I believe requires the ability to run Aero Glass.


“The HTC Shift is combining the power of Windows Vista with advanced connectivity in a sleek mobile computer design,“ said Bill Mitchell, corporate vice president of Microsoft’s Windows Mobile Platforms Division. “HTC and Microsoft have been innovating on smartphones for years, so it is exciting to see them bring that experience and innovation to mobile computers.”

The Shift is to be available in Q3 with pricing announced at that time.

Press release after the jump.

Issued by: High Tech Computer Corp.
Issued on: 2007 03 26

For Release 11:00am EDT

HTC Defines Mobile Computing With Introduction Of
Shift and Advantage

Mobile computers set to deliver ultimate experience by combining innovative designs with powerful functionality and connectivity

ORLANDO, FL — March 26, 2007 — Today, at the Cellular Telecommunications & Internet Association’s (CTIA) WIRELESS 2007®, High Tech Computer Corp. (TAIEX: 2498; “HTC”), the world’s leading provider of Microsoft® Windows Mobile®-based smart devices, announced the expansion of its product portfolio to include two new groundbreaking computing devices that focus on providing users with the definitive mobile computer experience.

The HTC Shift brings the full power of Windows Vista and advanced wireless connectivity into an innovative and compact design that is sure to create a new paradigm for mobile computing. The HTC Advantage delivers extreme portability that leverages the mobile office strengths of Windows Mobile 6 and advanced wireless connectivity in one of the smallest mobile computer designs available.

“The introduction of the HTC Shift and Advantage continue HTC’s long history of innovative, precedent-setting devices,” said Peter Chou, chief executive officer of HTC.  “These new devices bridge the gap between being mobile and being in the office, giving customers new choices for how they work, communicate and live.

With nearly a decade of experience designing and building pioneering smartphones, HTC is extending its mobile convergence leadership into a new mobile computing category created by the introduction of the HTC Shift and HTC Advantage. The company is now doing for mobile computing what it did for mobile phones, adding powerful functionality and advanced connectivity in compact and innovative designs.

HTC Shift

Unveiled at CTIA, the HTC Shift combines the power of Windows Vista with an innovative QWERTY-based keyboard design and 3G-connectivity. The days of compromising productivity for portability are gone. The HTC Shift provides all the power, functionality and connectivity the busy professional needs in a sleek design that is half the size and a fraction of the weight of what they lug around today.  Similar in size to a couple of DVD cases, the HTC Shift comes with Windows Vista Business, includes a brilliant 7-inch widescreen touch display and a 30-gigabyte hard drive. Packed with advanced connectivity, the HTC Shift features high-speed global connectivity with Tri-Band UMTS/HSDPA, Quad-Band GSM/GPRS/EDGE, Bluetooth 2.0 and Wi-Fi.  A multimedia maven, the HTC Shift leverages Windows Media Player 11 to provide easy access to music, videos and photos.

“The HTC Shift is combining the power of Windows Vista with advanced connectivity in a sleek mobile computer design,“ said Bill Mitchell, corporate vice president of Microsoft’s Windows Mobile Platforms Division. “HTC and Microsoft have been innovating on smartphones for years, so it is exciting to see them bring that experience and innovation to mobile computers.”

HTC Advantage

Developed from the ground up to be extremely portable, the HTC Advantage liberates the traveling executive from their bulky notebook PC. The HTC Advantage packs powerful productivity features into a unique and innovative design that is small enough to slip into a jacket pocket or purse. Based on Microsoft Windows Mobile 6, the HTC Advantage includes Microsoft Office Outlook Mobile for quick access to email, calendar and contacts and Microsoft Office Mobile enabling the creation and editing of Microsoft Office documents. The HTC Advantage includes a thin, magnetically connected QWERTY keyboard and advanced connectivity with Tri-Band UMTS/HSDPA, Quad-Band GSM/GPRS/EDGE, Bluetooth 2.0 and Wi-Fi.  In addition, the HTC Advantage enables powerful navigation capabilities with built-in GPS navigation. Other features include:
•    5-inch VGA touch display
•    HDD 8GB, ROM 256MB, RAM 128MB
•    miniSD™ card slot
•    HTC VueFLO™ for easy navigation
•    3.5mm Stereo audio jack

Pricing and Availability

The HTC Advantage will be available through and other retailers this summer. The HTC Shift will be available in the US and Europe in Q3 2007. Additional details, including specifications, pricing and availability will be announced when available.

About HTC

Founded in 1997, High Tech Computer Corp. (HTC) designs, manufactures and markets innovative, feature rich Smartphone and PDA Phone devices.
Since its establishment, HTC has developed strong R&D capabilities, pioneered many new designs and product innovations, and launched state-of-the-art PDA Phones and Smartphones for mobile operators and distributors in Europe, the US, and Asia. These machines are available as HTC devices and as products individually customized for operator and device partners.
HTC is one of the fastest growing companies in the mobile device market. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit
# # #
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
Media Contact
Jason Gordon
HTC America
[email protected]

Susan Schmitz
Waggener Edstrom
(425) 638-7000
[email protected]

12 Responses to “Introducing the HTC Advantage and Shift”

  1. David, the Shift you are selling is not the US version but is instead the imported EMEA version. You should make that clear since it contains the Qualcomm chips that are banned for sale in the US. That’s straight from HTC.

  2. Silvia

    I’m awaiting the htc shift with baited breath. Do you know if it will be available for purchase with the unlocked cell so it can be used with cingular or will it only be available with tmobile? I like the rollover of the cingular and the others don’t like to give this feature so I end up buying big and losing each month because if I buy down I end up getting gouged when my teen goes over.

  3. Don't Panic!

    Well it runs a full Windows OS so downgrading should be possible. I’d say battery life would be on par with any laptop you could buy right now,(the Shift will maybe release in Q3 of 2007). Weight… surely under 2 pounds,(this is not a pocketable device). I don’t see anything for Verizon Wireless EV-DO so that’s the only thng keeping this from being my next UMPC. Built-in Verizon Wireless EV-DO in the USA on a Origami form factor computer would be Killer Cool!

  4. hmmmmm preety kool
    but how much does it weigh?
    the oqo 2 is under a pound so this would have to beat that

    battery life?
    and please tell me you can use xp on this……windows vista has too many issues right now
    and price would be a major selling point…..
    and a 30 gb hard drive??
    the oqo 2 and the sony ux390 have 30-60 gb hard drives
    with the ux going to 100 gbs
    and i love the point that it can basically use any service in the united states….

    so yep my opinion

  5. Don't Panic!

    It’s bigger than the Sony but smaller than the Fujitsu. Its an Origami device. I just wish it had Verizon Wireless EV-DO support. Let’s face it, in the USA Verizon Wireless EV-DO truly rocks.

  6. I dig that Shift thing. I don’t think I would thumb-board on a UMPC. Too big, too weirdly awkward. I’d either not use a keyboard or use a keyboard, never ‘oh I’m holding it and now I want the keyboard while I’m holding a 2 pound thing out in front of my face!’ I’m a wannabe fiction writer – what am I going to do, try to ink my stories? There’s a reason I type them on a keyboard now… ;)

    Apparently, the successor to the HTC Hermes pocket pc is going to have a similar design. That makes sense – I often find myself holding my Cingular 8525 at odd angles to see the screen when I have the keyboard extended.

    I’m not so sure about the advantage… I guess all the JASJAR fans will get that one.

  7. Could this be a competitor to the oqo2 or flip start.

    Lets be honest the PR of HTC far out reaches OQO, and as such so will the sales in all reality.

    Has anyone in the blogosphere even used or compared the OQO 2 to any of it’s competitors?