WPP is continuing on its taking-stake-in-digital-startups route: it has bought a 40 percent stake in Germany-based mobile marketing network company Iconmobile.
Founded in 2003, Iconmobile is headquartered in Berlin with other offices in Munich, Antibes, London, Los Angeles, Sydney and Tokyo. Clients include O2, Orange, Vodafone and France Telecom. Its consolidated revenues for 2006 were Euro 6.6 million. The gross assets acquired at the date of acquisition were Euro 6 million.
More details in release.
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