RIM Using Content To Take Blackberry Consumer


The NYT has a story on Gameloft announcing today that it will make games for RIM’s Blackberry device (“mobile game maker develops games for a mobile phone” is news?). It does illustrate RIM’s desire to move into the high-end consumer market to increase its 8 million strong business customer base. To do that RIM needs content. “The BlackBerry Pearl was designed to attract new customers that hadn

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