Electronic Arts, the biggest video gaming company, has spun off its music label efforts with Canadian label Nettwerk One Music into a new company, called Artwerk. The label will sign and develop both new and established artists for publishing, master recording and sync deals, as well as digital and physical distribution. The LA-based label will be actively pursuing talent in all parts of the world.
This follows a smaller EA deal with Nettwerk in 2005, where it formed EA Recordings, a unit supposed to bring its in-game theme music to digital music services and ringtones. So not sure if this is just added spin or something new beyond the earlier deal.
More info on the new company here.
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