U.S. cable company Cablevision has created a new digital marketing/commerce division with the goal of attracting advertisers and subscribers as it seeks to fend off a challenge in the New York metro area by Verizon FiOS, Mulitchannel News reports. The new division is headed by Patricia Gottesman, a 28-year Cablevision vet, who has been named EVP of digital marketing and commerce.
Initially, the group will start working on a linear-channel-based, TV-remote-enabled shopping experience. Cablevision has already been experimenting with linear and multiplatform advertising models. Two-and-a-half years ago, Cablevision released Optimum Homes and Optimum Autos, linear channels that showcase real estate and cars for sale from area vendors. Those channels are also supported by a broadband component on Cablevision
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