There is one more television network being launched. Rajiv Shukla and Anuradha Prasad’s B.A.G Films is launching a news venture called B.A.G Newsline Network Pvt Ltd. Broking firm Indiabulls founder Sameer Gehlaut is picking up 12.5 per cent stake in this business for about Rs 25 crore, according to Indiantelevision.com. B.A.G Films will hold 60 per cent in the company. Gehlaut had earlier bought 25 per cent stake in B.A.G Films for Rs 26.2 crore. The investment in the news business is his second in the politician-promoted media company.
B.A.G is planning three channels, of which the entertainment channel will be held under B.A.G Glamour.
Only recently, Peter Mukerjea-backed INX Media made an announcement on the proposed launch of a 12-channel network. Indian TV business is dominated by national media groups like NDTV, Zee, CNBC TV18 and TV Today, besides scores of regional and boutique companies. But that does not stop more players from entering the business. It looks like TV business is the most attractive part of the Indian media sector. But there is likely to be a consolidation in the offing.
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