Spanish New Media R&D Outfit i3media Gets $46 Million Funding

In Spain, production powerhouse Mediapro is teaming with telcos Telefonica and Alcatel-Lucent, and public broadcaster TVC to kickstart a new-media R&D outfit i3media with about $46.4 million in funding, reports Variety. i3media will pull together Spain’s dispersed new-media R&D community, allowing large-scale R&D previously impossible in the country, the story says. Among its aims: exploring upgrades in digital cinema sports transmissions, and reproducing the ease of Internet navigation on TV sets.
Release: i3media is one of the big 15 technology research projects selected in the second round of offers as part of the Cénit initiative, which in turn is part of the Ingenio 2010 project set up to foster public and private cooperation in audiovisual research and development.

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