CBS Interactive and Sprint are teaming up to offer live mobilecasts and mobisodes on Sprint TVSM. The programming will be ad-supported. Under the terms of the agreement, CBS will handle the negotiations for all ads across its programming on the Sprint TV platform. The ads will appear as brief commercials before the clips and as spots within the live simulcast of CBS Evening News With Katie Couric. CBS is also offering full episodes of the drama series Jericho, a show about a small midwest town living in the aftermath of nuclear explosions across the U.S. Other content includes clips from dozens of CBS shows like all the CSI shows, Survivor, and The Late Show With David Letterman as well as material owned by CBS Paramount library, which will provide clips of retro fare like The Brady Bunch and I Love Lucy.
Related:
— CBS Interactive Creates Mobile Division With Cyriac Roeding As EVP
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