Content Roundup: IDG Goes Mobile, Ohm:TV adds channels, Capcom Grows Fastest

–International Data Group (IDG) has optimized its news and information services for mobile devices, reports Internet Ad Sales. The websites (cio.com, computerworld.com, csoonline.com, gamepro.com, infoworld.com, macworld.com, networkworld.com, and pcworld.com) automatically detect whether the surfer is using a mobile device and sends them to the site with mobile-optimized content, using the mDog system.
–Ohm:TV has increased the number of channels it offers, notes WorldScreen. Girlz and The Line are produced by mango tv mobile. Girlz is dedicated to teenage girls, with programs featuring fashion, lifestyle, the latest gossip on international stars as well as short movies and animation series. The Line is a new music channel that offers live concerts, backstage footage, tour reports and short movies about music. Both are on Hutchison already.
–Capcom was the fastest growing mobile game maker according to Telephia stats, reports GameZone. Capcom rose from the “62nd position in Q1 2006 to 9th for Q4 2006. Additionally, Capcom Interactive’s revenue grew by a staggering 340% in the past six months”.
Xipto is preparing to launch a user-endorsed mobile marketing system. The system lets mobile phone subscribers endorse audible messages from sponsors, and to receive payment in return for sharing their endorsements with others each time they receive a call. It sounds like a ringback ad, as “endorsed messages are played through the network to incoming callers as they wait to be connected to the message endorser”. It’s uncertain whether the person doing the endorsing will record their own message or just select from a list of ads to be played. The first would be more effective, but also more risky.
–AT&T are launching a mobile game featuring Snoop Dogg which will involve customizing a car and doing various car related stuff with it. However, as part of the marketing for the game players who buy Snoop Dogg Cruisin’ will be given a URL and a promotional code where they can customize their “ride”, and enter a competition to have it judged by Snoop Dogg. The prize is the “chance to meet Snoop and his entourage”.

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