Blog Post

AOL, UKTV Strike Lifestyle TV Content Deal, Broadcaster’s Biggest So Far

AOL and UKTV have struck a syndication contract to carry clips form the lifestyle TV network on the web portal in Britain. UKTV operates 10 niche channels on topics including food, home improvements and history as part of a joint venture with BBC Worldwide and Virgin Media; its programming comprises BBC DIY and gardening re-runs plus some original productions. This is its biggest online video partnership to date. Seventy clips of between three and five minutes will show at AOL UK’s Show Me and Homes & Property sections, providing short instructional videos on subjects like fixing leaking radiators. If AOL can leverage the content to channel the kind of growth seen in the online lifehacks and how-to realm, it could prove popular.