OK, we don’t want to get our hopes up too far, but the details of this morning’s announced (as expected) company formed to distribute News Corp and NBC Universal content actually sound quite reasonable. Shows and movies we’d actually want to watch (The Simpsons! Borat!), for free, in a variety of locations. A few factors left unmentioned are video quality, download versus streaming, and DRM, but so far we’re impressed.
[Shows will be offered] free, on an ad-supported basis, within a rich consumer experience featuring personalized video playlists, mashups, online communities and video search…Each distribution partner will feature the site’s content in an embedded player customized with a look and feel consistent with each site, making the offering organic to each destination.
They’re hitting all the buttons here — even mentioning “producing and licensing original programming for the new site’s audience.” And they’ve already got advertisers in the bag — Cadbury Schweppes, Cisco, Esurance, Intel Corporation, and General Motors — in addition to major distribution platforms — Yahoo, MySpace, AOL, MSN (via emailed press release). We’ll have to wait till this summer for the debut, though.