MTV Tr3s Launches Bilingual Mobile Channel Targeting Latin Youth

MTV has launched a mobile version of MTV Tr3s, a TV network targeting bicultural Latin youth. The mobile service is described as bilingual and cross-carrier, and includes a lot of content from the TV channel including popular music artists, as well as ringtones and mobile content from shows like “Mi TRL”, “Pimpeando”, “Descubre & Download”, “Dance Adictos”, “Wrestling Society X”, and the recently announced “Road to Menudo”.
There’s some original programming for the mobile version, such as outtakes of Road to Menudo, extra scenes and rants from Wrestling Society X, video clips from Dance Adictos and Pimpeando and artist interviews from Mi TRL. (release)

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