Industry Moves: Berger As SVP, New Media, Sony Pictures; Yahoo’s New VP of Click Fraud

— Richard Berger is moving to Sony Pictures as SVP of new media and technology to help develop digital strategy and policies, including anti-piracy. He’ll report to Mitch Singer, CTO and EVP of new media, according to Variety. Berger has been in the CTO office at parent Sony Corp. of America and also spent time in broadband services and music.
— Yahoo has appointed Reggie Davis, the in-house attorney who has managed Yahoo’s “click fraud” litigation, to the newly created position of VP of marketplace quality. He will spearhead its fight against search-advertising fraud and accelerate an internal effort to address advertiser complaints about the quality of its network of Web publishers. Davis said the “discard rate,” or percentage of clicks that for some reason or another were problematic and thus the advertiser is not billed, averaged between 12 percent and 15 percent at Yahoo.
— Discovery Communications veterans Doug Coblens and Lori McFarling have been named to newly created COO posts at the company. Coblens has been named COO at Discovery Channel and the Science Channel, reporting to president and GM Jane Root. McFarling has been named COO at Animal Planet and Discovery Kids Media, reporting to president and GM Marjorie Kaplan.