@ 360 Degree Media: Yahoo Developing Its Own User-Generated Content Channel

1 Comment

Within the next six months, Yahoo expects to roll out video sharing within the site, Terry Semel announced at Ad Age’s 360 Degree Media conference. Additionally, Semel, interviewed by Ad Age publisher Scott Donaton, said that video on the net in general could use an overhaul. “I don’t think the future of internet video is just ‘clips,'” he said.
The company is currently developing tools to make it possible to share video within Yahoo. For an hour, Semel held forth on those subjects, the Viacom/YouTube lawsuit, his lack of previous tech experience (not a big deal), the future of print (it has one) and the initial success of Panama (wait for the earnings results in two weeks).
He also talked about the growing impact of mobility, in general and in emerging markets. Plus, he believes the iPhone will open up further possibilities in the U.S.: “I’m excited by the iPhone, and I’m excited about working with Apple, as we will be providing mobile search for it.
But mostly, he said that Yahoo will keep doing what it’s been doing

1 Comment

Dan Myers

The next step for online video is to differentiate the experience further from tv's talking heads. Capitalize on the medium by creating meaningful interaction that is relevant and content specific. Unlike TV, no longer does the channel need to be more important than the information or entertainment. The user is an invaluable part of the content formulation process. Take tools such as IM, picture sharing, webcams, email, blogs and tagging then apply them to the latest news headline or movie review or celebrity gossip.

Then you open up an arena of communication that allows us to not just see the same sound-byte over and over again. Instead we understand, learn or are entertained by how we navigate the content. An almost "choose your own adventure" way of exploring a topic.

I wrote about Yahoo's ability to do this last summer in a random blog post http://monkeynose.blogspot.com/2006/06/yahoo-whats-next.html

Comments are closed.