Why Motorola should buy Palm

30 Comments

palmlogo.jpgThe days of Palm Inc. remaining an independent company are numbered. The once promising and fast growing handheld device maker is likely to be acquired by Nokia, Motorola, or a private equity firm, reports Unstrung. The deal could be announced as soon as Thursday, and some heavyweight buyout funds are in running.

To repeat the obvious, Palm’s current state of affairs is a result of haphazard management practices and a sad tale of a company that got whiplashed by the rapid technological changes that rewarded scale more than innovation.

That said, Palm is still a company worth a gamble, and the most strategic and ideal home for Palm would be Motorola. Motorola has its reasons, as Unstrung reports. Apparently, CEO Ed Zander wants to buy the company because it can give some relief from the profitless prosperity of low margin cheap phones and at the same time nudge up its margins. Pricing leverage is a good reason – just not the only reason.

But first why it doesn’t make sense for Palm to go with others:

Nokia’s record of acquisitions is quite checkered, and they don’t make any bones about their big bet on Symbian OS. Nokia has some Linux experiments under way, but at this stage, it’s an all Symbian strategy. They are likely to buy Palm to get market share in the US, but that’s not exactly the reason for a deal. Maybe it will help them get some desperately needed traction for Intellisync, a company they had acquired in November 2005 for $430 million.

The Palm management is favoring private equity funds, but they are unlikely to save the company by following the buyout manual. Palm needs reach, deals with large phone carriers and more importantly the scale of a large player like Nokia or Motorola to be more competitive with rivals, especially the newly resurgent RIM.

treo750.jpgMotorola, on the other hand, makes the most strategic and tactical sense, not just for Palm, but also for Motorola. Why? Motorola is one of the few companies that has managed to keep the multiple OSes in its arsenal, betting its future on Linux but not giving up on its own proprietary OS and Windows Mobile as yet.

Motorola has scale, and is a pretty strong presence in fast growing mobile markets such as India and China. While using the Motorola UI is like watching the New York Yankees in October – painful – the cell phone pioneer does know how to make good hardware.

That brings us to Palm’s one key asset: its OS expertise. A lot of people are deluded by the company’s hardware, which frankly in this era of slim and sexy is nothing to write home about. Folks who are Treo users are true fanatics and Palm has done a good job of retrofitting the OS into a smart phone form factor. The independent developer ecosystem around Palm is still vibrant and only adds to Palm’s appeal. They have some Linux expertise as well, thanks to a deal with Access.

However, the real reason why Motorola should buy Palm is for its Microsoft Windows Mobile OS. After playing around with scores of Microsoft Mobile Phones and smart phone devices, it is not hard to come to a conclusion that Palm’s implementation is far superior to everyone else. This is especially true on the latest Treos that have 3G capabilities and have addressed most of the problems except a crappy photo camera.

The difference between Palm’s UI of Windows Mobile and others is the difference between Madonna and Britney Spears. One has acquired almost elegance, but the other is just tacky. Grafting Palm Windows Mobile OS into a “Q” and replacing the Q keyboard with something more soothing like Palm’s keyboard could be a killer combination.

Palm would also make Motorola the IT-department approved device vendor. Palm has gone through a painful approval process and there are scores of enterprise apps with Palm clients.

If Motorola is serious about taking on Blackberry, Palm makes sense for another reason. Back in November 2006, Motorola spent millions and bought push-email vendor Good Technology. Good has always worked best on Palm devices – of all flavors, and in fact has an experience that is superior to Blackberry.

Of course, Motorola can also get cost efficiencies out of Palm by getting rid of much of the management – and just maybe that is why the Palm management favors a deal with the private equity buyers.

Update: Something’s clearly up. The Chicago Tribune is reporting that Ed Zander just canceled his keynote at CTIA on March 27, 2007.

30 Comments

wavelet

Uh, Palm isn’t worth buying, not even for nothing.
The company has been dying for years, and because its lack of innovation. Their features are 2 years behind the curve (no Treo with WiFi; bluetooth profiles) and price/performance even worse.

PalmOS isn’t under their control, and, at any rate, the OS & Apps haven’t appreciably advanced for years.
There are no 3d-licensees any more; they’ve all dropped out. Palm hasn’t even licensed Cobalt, the newest version.

The models are unreliable, and have been so since the excellent Palm Vx. Motorola already has pretty good Linux platforms (incl. stuff like chinese handwriting recognition); the Palm touchscreen isn’t the optimal one for one-handed phone use.

They don’t have a solution for 3G support, which rules out most of the world; not that they have any presence outside North America anyway.

Maybe they have a nicer customization of Windows Mobile — so why buy the company, just hire the 20 repsonsible engineers.

Phone platforms are consolidating. As pointed out, all the major players have their own. Who needs Palm?

herman manfred

So much for the (totally crazy) idea that Motorola (or Nokia) is interested in PALM.

R Shobande Jr

Interestingly, UIQ in its latest form on a Sony Ericsson P990i is a let down to say the least; SE has lost pole position as the smartphone of choice in the UK.

A painfully slow and confusing Symbian UIQ OS has cost Sony Ericsson its smartphone crown – well at least here in the UK.

So if Motorola and Palm can do a better job then good luck to them.

A.T.

oh, please, no Palm @ Nokia… we have already bunch of brain-dead symbianoids here, and now you push another “technology” into our garage :(

Max

Did we forget that Motorola bought Symbol Technologies? Symbol offers both Palm (for a limited time) and Mobile 2005 devices. Wait until Motorola/Symbol release the previously designed Symbol MC35. Google it.

This article is nonsense. Someone didn’t do their homework.

Electronic Whiteboards

Your article seems to make sense in that they really can’t stand on their own anymore and companies like Motorola do need to look at that part of the market. I think that if the handset makers can get the prices for data plan packages down, they could sell a lot more hybrid devices. I recently added the data plan to my cincular phone (I had read in many places that it is $19.99) for $29.99 a month. My regular minutes plan was only $39.99 a month so my bill has almost doubled….but of course I’m hooked and can’t go back.

Shredder

Judith

I’m really still waiting for the complete computing package that works (and have been for like 10 years).

I’m liking where this is going – though I’m not sure if the Google phone won’t eclipse it.

QWERTY keyboard, good solid OS, apps, sync., email, phone… it’s all finally coming together but what will Motorola do with it? Will they really market it as an alternative to the Blackberry or will it be a flash in the pan and if numbers don’t go to the moon instantly it’ll simply be left to rot…

Ol' Yeller

Whomever buys Palm will be sorry they did in the end. The Palm OS as a viable platform for growth in mobile is finished. Talk to anyone selling mobile apps and they’ll tell you Windows Mobile is where the growth and sales are at today, with BlackBerry [ugh] making a strong push of late. I’m not a fan of WinMob, but the facts speak for themselves…

petabro

WiMo devices will be the enterprise devices of choice in 1-2years. it is irrevelant who buys Palm

jim Forbes

Om,
although you alluded to it in a general way, Palm already has an inside track with corporate IT, via it’s earlier relatyionship with IBM’s Thinkpad division, which marketed and sold Palm III devices.
And even more interesting alliance would be between Palm and Lenovo (which in addition to ThinkPad and Lenovo portables, also has a solid position in gteh cell phone market.
You’re dead on about the Palm interface on smart phones being outstanding. I can only hope that it gets better. I have found most Pocket PC phones to be to encumbered by features that just get in the way of a cell phone.

Great post, OM.

dude,
Jim Forbes in Escondido

Spud

Poor old Palm. Once considered a market leader they have not kept pace and fallen behind. I’m surprised they have lasted this long.

langdona

In your list of Motorola OS’s you fail to mention that their soon to be released Rizr Z8 is a Symbian device running UIQ. So they are definitely keeping their fingers in every OS pie possible. Personally I can’t see why Motorola or Nokia would want Palm unless its for the brand.

Yuvamani

What does moto get out of PALM?

A cool sms app. A dead os like frankengarnet, and touch screen phone/UI expertise.

With the arrival of iphone, I think any UI expertise would be valuable especially for Moto of all people. Moto can try to add the palm UI to its mobile linux team to finally launch the next palm os …

Relying on Windows Mobile in the smart phone space as Moto does is a strategy fraught with danger.

Brian Laks

Maybe Ed Zander read your post Om! That must have given him the urgency to cancel his speech. Ironically, the CEO of RIM will be replacing him as the keynote speaker…

Mark

Don’t forget the other problem Ed Zander has right now, Carl Icahn. One way to get rid of the cash is by going on an acquisition spending spree. With less cash on the books, maybe Icahn goes away…..

Tim

Om, agreed on point 2 – I’ve been banging on about this idea for a while but webex is a lot to be going on with.

Om Malik

Tim,

I think the whole handset business is becoming one of scale, and that is why it doesn’t make sense for cisco to jump in.

secondly, i think they do have their hands full with the wifi and all sorts of other devices they are selling, new deals and what note. my two cents, but then i have been wrong before – many times.

Om Malik

Phil,

when you compare her with britney spears….. it is perception issue don’t you think.

those celeb magazines are the only joy that is left …. please don’t take that away from me…. please please

Mike D.

Yeah, I feel the same way about Palm OS as I did about Mac OS 9 right before OS X came out: it’s long in the tooth and a bit prehistoric but it’s still the most elegant thing out there.

Tim

What about Cisco? Your point about Motorola wanting to make themselves more business-friendly is fair, but could equally be used to argue that Palm would be a far better fit for Cisco. Given everything it’s trying to do with unified communications and the scores of IP phones, it just doesn’t make sense that Cisco doesn’t do its own mobile phones. Palm is the easiest and most credible way to fix that.

Phil Rack

Om, you are so funny! Since when is Madonna almost “elouquent?” You need to get out more and stop reading those celeb magazines.

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