It wasn’t until the end of Jonathan Grubb’s “how to mobilize your web product” presentation this morning at Rubyred Labs, that I realized where I recognized the co-founder of Rubyred and former Yahoo mobile developer — he went head to head with GigaTeam’s fearless leader for that Valleywag poll. Small web 2.0 world.
Anyway. Grubb designed mobile services for Yahoo and Vodafone and knows a thing or two about adding mobility to web services. When he’s not thinking about mobile (or inverting stuffed animals), he’s busy working on Rubyred’s first product called Satisfaction — a web-based “people-powered customer service” play for which the company is raising money. He had 8 words of advice (he’s got an OCD for lists with #8) for adding mobility to the web:
- Figure out how your product would be more useful if it wasn’t computer-based.
- Figure out where the web/computer aspect of your service fails.
- Figure out what aspect of the mobile device makes that feature better.
- Design your mobile product around this small set of features.
- Use the oldest technology possible to accomplish the task.
- Work on as many phones as possible.
- Back it up with a stripped down version of your desktop site.
- Or just let others do it for you.
Check out the full explanation on his personal blog. The presentation was set up by the fun-but-rainy Mobile MeshWalk.