Users will switch operators for a better rate but they also will also vote with their feet if they are dissatisfied with customer service, according to a survey of 1,031 UK residents aged between 16 and 80 conducted by Retail Eyes. Of the 29.4 percent who switched operators last year, 73.2 percent said that a better tariff lured them; 9.4 percent said they changed providers because they were unhappy with customer service. The survey also showed operators’ marketing has minimal influence on users. Only 3.98 percent said marketing had played a role in their decision.
The most important mobile phone feature is the ability to send text messages, with 58.4 percent rating this capability “very important.” Most users are still stuck on text judging by the list of must-have features and the percentage of users that considered them important.
They included:
–the ability to upgrade with additional memory (11 percent)
–MP3 capability (6.6 percent)
–video (6.4 percent)
–web browsing (3.9 percent)
–email (3.4 percent)
–gaming (3.2 percent).
The release isn’t posted on the site, but there are some details here.
Comments have been disabled for this post