Nokia’s Marketing Efforts In India

The Financial Express has an interview with Devinder Kishore, director of marketing at Nokia India, which covers how Nokia markets phones in India. It covers recent moves by Nokia to target style over functionality in some of its handsets (which includes changing the naming system to something a little less…numerical) and also the need for DRM on high-end phones. “We also realise that violators would always be one step ahead of regulators, but as manufacturers, we would always be on content providers’ side.”

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