Medio Launches MobileNow Ad Network & Incorporates Pay-Per-Call

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White-label mobile search provider Medio Systems has jumped on the ad-serving bandwagon, taking the wraps of its performance-based Medio MobileNow Ad Network. Amp’d Mobile will be the first of Medio’s operator customers to use the network to deliver sponsored ads next to search results. Other operator customers (Medio’s current partners include Verizon Wireless, T-Mobile and TELUS Mobility) are expected to come on board in the “next 90 days,” the company said in a statement.

Medio’s network will promote both on-portal content belonging to Amp’d, as well as Medio

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