MakeMyTrip.com has short listed three ad agencies, one of which will manage the Rs 30 crore advertising account of the Delhi-based travel portal. Agencyfaqs reports that the shortlisted ones include O&M, Publicis India and FCB-Ulka. Whoever has a strong Delhi branch will get to win the account.
Earlier, MMT account was handled by Leo Burnett, and the media duties by Starcom. MMT has this year doubled its ad account size to Rs 30 crore from Rs 15 crore last year. Of this, it plans to spend Rs 10 crore on online advertising.
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