We have finally nailed down the program flow for our Economics of Social Media (EconSM) conference on April 26th in LA. And since we always strive for transparency, it is only fair that we explain how the program evolved over the last few months of planning, and how we went about selecting the people who will set the stage for that day’s conversations — and the days that follow.
When we started planning EconSM, we wanted to cover everything in social media, painting a canvas as broad as what we do across all of our sites. But the logistical reality of doing a one-day conference set in: we could only cover so much in a day; also, we decided against a lot of breakouts so as to increase the shared experience between participants.
That decided, with so much going on in social media, we needed a more narrow focus and wound up with this: how big media is working in and with social media, and even there, focusing primarily on the entertainment sector. We do have a high-powered panel on news media (if only because of our journalistic heritage), but the primary focus is on big media’s effort to develop business models and partnerships in this space and on the smaller companies trying to carve out their own niches or find a home within big media.
The emerging companies we’ve included are not necessarily early-stage — almost all of them are mid-stage startups with traction and revenues, potentially ripe for acquisition. On the big media side, we chose to focus on senior, decision-making executives, mostly above VP level. (The chief exceptions being TMZ.com, where we have the GM, the top level business post at that company, and Google, where we have the VP of content, the top content executive at the company.)
So there you have it: an eclectic mix of senior executives, mainly from the business side, but also some creative and production executives (Carson Daly and Ilene Chaiken). As Staci mentioned in a post the other day, EconSM isn’t about top-down presentations; it’s about sharing, challenging, learning and twisting the kaleidoscope for different views of that morphing world.
Space is filling fast so please register soon. We look forward to seeing you there.
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