YouTube, aligning itself with the indie creators who it’s nurtured rather than the pro creators who are suing it, will launch the YouTube Video Awards Monday (link not live as of Sunday night), according to various reports.
The site has picked nominees in seven categories: most creative, most inspirational, best series, best comedy, musician of the year, best commentary, and most adorable, inviting users to vote all this week. Trophies will be handed out next week, though not in an in-person awards ceremony.
Nominees include geriatric1927, Terra Naomi, Chad Vader, Lonelygirl15, LisaNova, Renetto, Barats and Bereta, Smosh, Ask a Ninja, and OK Go. Statuettes might not be the promised rev-share agreements many contributors would like to see, but maybe the winners can sell them on eBay.
Eric Auchard of Reuters makes a good point:
In a sense, the nature of online voting makes YouTube’s ceremony anachronistic. YouTube already relies on a ratings system to track the viewing habits of its fans and constantly promotes the most popular videos on its site.
Update: Marshall Kirkpatrick of SplashCast sent over a player containing all the nominees (embedded above).