The Experience Of Electronics Stores

The New York Times has a piece on the phenomenon of “experience stores”, which are designed to showcase a particular brand and teach people how to use them rather than letting them wander between floor-to-ceiling shelves stuffed with boxes. This may have been prompted by the opening of AT&T’s first experience store last monday, although it’s certainly not the first. That was apparently Samsung, which opened an expensive store in Manhattan that showcased its high-end electronics without allowing people to actually buy anything there.
Samsung said that its studies have shown that “31 percent of those who visited the store and within a year bought a high-definition television set chose a Samsung…Among a similar group of consumers who bought a high-definition television, but didn

Comments have been disabled for this post