Online Ad Spending Up Across The Board, Helping To Offset Newspaper Losses

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Online advertising is still seeing strong growth, while other categories remain relatively mixed, two ad industry researchers showed this past week.
Internet display advertising rose 17.3 percent to $9.76 billion as the migration of marketers’ ad budgets continues to head towards targeted, digital media, TNS Media Intelligence reported this week.
Full year performance followed the same basic patterns laid down in recent quarters. In 2006, display ads increased its share, accounting for 6.5 percent of total ad spending, up from 5.8 percent a year ago.
These are all the more notable given that the top 10 advertisers of 2006 spent a combined $18.73 billion, a drop of 2.8 percent versus the prior year, though that

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The real story here is newspapers are growing online advertising inline with the online ad market. Total newspaper spending is down, but the growth in online is covering that decrease in growth. Newspapers need to figure out how to benefit from their valuable local readership. I talk about this here: .

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