UTV Motion Pictures will premier its film ‘Hattrick’ tomorrow at noon on broadband portal Rajshri.com. This is the second premiere for a Bollywood film online; the first was Vivah by Rajshri Films. Interestingly, the 72 hour movie has been priced on the basis of bandwidth consumed: the low bandwidth version is for $9.99, and high bandwidth, DVD quality version has been priced at $19.99. The movie is also available with subtitles. As per Rajshri Media MD Rajjat Barjatya, Rajshri.com currently serves over 100,000 consumers on a daily basis from over 50 countries, many of which are not served by legitimate theatrical or home video distribution. [via release]
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