Sony Movie Downloads Via Lovefilm; VW Ad-Support To Free Indie Cinema

Lovefilm, a UK-based, online DVD rental service, is working with Sony and another unnamed movie studio on allowing consumers to download and burn the studios’ titles starting next month, among the first such efforts in the UK market. The initial offering will include Sony movies such as Adaptation and Spider-Man 2. Since launching the download and burn option last April, Lovefilm has 2,500 movies in that service. In addition to Sony, it has deals with Warner Bros., Universal, Momentum, Icon, Tartan and Freemantle.
Meanwhile, Variety reports that Volkswagen has agreed to provide what Lovefilm claims is “the world’s first free ad-sponsored” movie downloads…but I am not so sure that’s true.
Anyway, the first movie in the program will be offered next week with the minor indie hit “The Cooler”, starring Alec Baldwin and William H.Macy. Lovefilm will focus on such ad-supported efforts from other independent studios as well, at least initially. Release