Nielsen Ratings Show One in Three Online Homes Own Console

It looks like game consoles are becoming increasingly more popular, and there’s a new report to prove just that. Nielsen//Netratings, the Internet marketing and research firm, released a new report today that shows that 36.5% of all online adults own a game console. On top of that revelation, the report shows that 15.9% of all households also own a handheld.

Also in the report are new numbers for website popularity among console owners, which shows Best Buy at the top with 90% of their audience being comprised of console owners, but not far behind them is Amazon at 89% and 88% for Gamestop. Other than retail sites, Nintendo and Microsoft’s XBox site both increased in web traffic, while the Sony Playstation site dropped some. For more information, check the Nielsen//Netratings website.

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