Fairfax To Launch ‘Business Day’ Service In Australian Papers, Online

Australian publisher Fairfax Digital has announced it will launch Business Day online and in print on March 19th, with the goal of expanding its national audience of executives and investors. Both the Sydney Morning Herald and The Age will rename their business sections Business Day, both in the print newspaper and online. The service will begin by offering NewsBreak, which aggregates links to relevant stories from other media outlets around the globe…it seems that Fairfax understands not only that it can’t report every angle and aspect of a story, it doesn’t really have to. Eventually the publisher plans to offer a premium offering of personalized content where users can select expanded content, data and tools that suit their particular investment needs. There are also plans for a specialist team of reporters, analysts and commentators.

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