Google’s Local Media Ad Program Raises Revenue For Print, Radio – Can TV Be Far Behind?

Barely six months old, Google’s Print Ads program seems to have passed its early tests with flying colors. Newspapers such as the New York Times and Seattle Times tell AdAge that the program they started with Google last fall along with about 100 other local newspapers to sell excess inventory in an online auction has produced significant revenue. With Google representing 900 radio stations in a similar effort, Google’s local media ad program seems ready from primetime


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