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NewsCorp’s Peter Levinsohn made waves with remarks at an investor conference Tuesday about licensing other companies’ media content for distribution on MySpace. Levinsohn, the new president of Fox Interactive Media, said his group is “in very active negotiations with all of the media companies to create the most robust video offering from professional content on the Web.”
The comments seem to be more hopeful grandstanding than a big shift in strategy on the part of Levinsohn, in one of his first appearances since taking over from his cousin Ross Levinsohn.
First of all, MySpace is already a hodgepode of non-NewsCorp content, such as music. Second, NewsCorp has been a ringleader of talks about creating a “YouTube Killer” with companies such as CBS, NBC Universal, and previously Viacom. It wouldn’t be so different for such a project to be hosted on MySpace, which already has one of the largest and most active memberships on the web.
Built-in audience aside, such companies can’t be thrilled about the extra edge their content would give competitor NewsCorp, though reports suggest the terms they’d receive in return would be generous. Apparently NBC is more excited about the project than CBS.