Nokia’s Foray Into Mobile Advertising Raises Concern

When I reported on Nokia’s newly announced Ad Service and Advertising Connector platforms, I also voiced a concern that operators might be worried about the launch of potentially competing products and the vendor’s latest move into the service sector. Mobile Entertainment reports that the bold move has also caught advertising companies by surprise. It quotes a statement by Israel’s Amobee Media Systems, a company in the ad-funded space, that outlines the role of the operator and the potential clash with other companies in the food chain. “Operators are starting to play an essential role in being able to serve impressions to all customers and all handsets with the benefit of information such as the users


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