Israel’s Reshet Network Sharing Video

Reshet, one of the largest commercial television networks in Israel, has released a beta of its own online video service, “Video Machine.” The Flash-based application is Hebrew-only, but gives users all the familiar features such as sharing links via email, searching on tags and creating playlists. Ido Wiesenberg of Frido, which developed the site, sent in a screenshot with English translations mapping out some of the key features.

Freshet Video Machine

The CDN is powered by the streaming capability of Castup, which, like Frido and Reshe, is based in Tel Aviv. While I generally abhor Flash-only applications, Frido takes advantage of Flash’s platform to introduce some nifty drag-and-drop features to the interface. The video quality is pretty good, though in full-screen view clearly not broadcast quality. My favorite feature is that relevant clips ‘stack’ so to speak, allowing users to kick back and watch a number of clips in a row. “[Video Machine’s] objective is to maximize the user’s viewing duration with a minimal number of clicks,” Wiesenberg wrote in his email.

Seeing a major Israeli media company work with local technology startups to develop its own online distribution solution is a refreshing change from the sometimes acrimonious relationships between technology companies and established media companies here in the States. NewTeeVee would love to hear from you if you read Hebrew and take a minute to check out the site in more detail.

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