The Seattle Times recounts some recent operator advertising schemes and the lessons learned. For the first seven months, Virgin Mobile’s Sugar Mama program, which offers users free minutes if they accept ads, has awarded 3 million minutes to about 250,000 users. While the current model may be about delivering the same ads to every user now, contextual ads are the end-game. Kevin Heisler, an analyst with Jupiter Research, is quoted as saying: “Even if they just do a small amount of targeting based on demographics, the conversion rates for campaigns will be astronomical compared to online advertising.”
Mobile search engine provider Medio Systems
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