Book publisher Random House is promoting a new book — Life’s a Pitch — by sending the first chapter via SMS, reports NMA. The chapter is available for free, although I have to wonder how short the chapter is for it to be feasible to be sent by SMS. People who get the chapter also receive details on how to get a 40 percent discount on the book from shops. It sounds like a one-off thing, although if it’s successful I’m sure it will be repeated.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
["wijax_902a7017e1c68b8f8dfab1b985c11788","wijax_ca6698ac2896b9b4a5cdcf9d01fb803d"]
{"source":"https:\/\/gigaom.com\/2007\/03\/06\/419-random-house-promotes-book-with-sms-chapter\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_59466fe2e8b942780e4a762aab893ff5","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
{"source":"https:\/\/gigaom.com\/2007\/03\/06\/419-random-house-promotes-book-with-sms-chapter\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_59466fe2e8b942780e4a762aab893ff5","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}
Comments have been disabled for this post