Hearst taps Maven for Online Video


Maven Networks, a web video services startup that’s the darling of old media, has launched The Maven Internet TV Platform — which adds syndication, social networking and customer support to its existing core video platform. They’ve also added Hearst Magazines to bring their roster of clients to an even 500. For Hearst, Maven is providing the backend and frontend software to power ‘channels’ for the web sites of publications like Esquire, Cosmopolitan and Seventeen. According to MediaPost, Hearst liked the ability to use a customized video player for sites like Teen Magazine.

Maven Networks

Maven is closely tied with online video hosting service Brightcove, both by virtue of their neighborly locations in a Cambridge, Mass. office complex and through investment and personnel — Brightcove founder and CEO Jeremy Allaire worked briefly sat on the board at Maven, and Maven licenses licensed technology and has a small investment in Brightcove.

Both companies offer software and services geared toward corporate customers looking to add or make available a library of video content. Maven promises to help companies with everything from video publishing and advertising to social networks and viral campaigns, according to CEO Hilmi Ozguc:

By empowering major media companies like Hearst with critical Internet TV technologies and services, we enable them to rapidly bring their valuable video programming directly to consumers and tap into the exploding demand for online video content and advertising.

Existing Maven clients include CBS College Sports TV, Sony Pictures Television and the A&E network. To give you an idea of their approach, Ozguc recently sat down with Digital Producer Magazine to discuss some of the nuts and bolts of delivering video online, and product marketing director Samantha Stone offered some tips for companies looking to add online video to their marketing plan.


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