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YouTube, despite being blacklisted by Viacom, and badmouthed by NBC is still growing faster than a first round NFL draft pick can run 40 meters. As its traffic grows, so does its influence and reach, putting it in a catbird seat. Today, the company has signed up BBC, one of the global media majors and is going to offer three channels in partnership with them. (Marshall and Mike’s take on the latest developments.)
The New York Times reports that the company is signing up a whole bunch of small media outfits, and building up a decent arsenal of content. But is that enough, or will it need the big media’s branded content to keep growing. In other words, will it have to eat humble pie, or will the awesome Google money machine is eventually going to make the old big media change their way.