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The Onion, the enduringly funny print weekly, will make the jump to video in late March, reports Wired News. Now that is some seriously good news.
The video segments will be mined from a supposed 75-year-old 24-hour TV news broadcast run by The Onion, rather than drawing from articles on the site or in print, Sean Mills, president of Onion Inc, told Wired News. Which I guess makes sense, because clippable bits like “You The Man” probably work better in print. Still, how great would it be to see “My Computer Hates Me” acted out?
The Onion reportedly has 3 million monthly unique visitors to its website and a weekly distribution of 600,000 for its paper version. The company has hired 15 new employees for its video efforts. And for all of you wondering whether you’re going to have to steal the funny clips, the answer is no. Mills assures everything will be available for embedding on outside blogs and sites.
The Onion previously ventured into the world of podcasting, with the groundbreaking regimen of keeping itself under 60 seconds. It’s currently ranked 15th most popular on iTunes.