Blog Post

YouTube’s Going Small in Hunt For Content Deals; Viacom’s Chest-Thumps On Numbers

A good trend story in NYT about YouTube’s quest for small content deals, as it waits and litigates for big media content licensing deals.
Just this week it has announced deals with NBA and Wind-Up Records. It says it has firmed up more than 1,000 partnerships with content owners ranging from the Sundance Channel to small independent video producers…YouTube officials say they are adding more than 200 media partners a quarter. Of course, does it amount to anything? A bit too early to say.
Even the deals with NBA and Sundance Channel are experimental: NBA deal does not include the league