Mobile Content Firm Rythm NewMedia Opens India Office; Raj Desai Is Country Manager

Rhythm NewMedia, a global supplier of ad-supported mobile content, has opened its India office in Gurgaon. The company has appointed former TiE executive Raj Desai as Country Manager. The top management of Rhythm includes Ujjal Kohli (CEO), former EVP of Marketing & Sales for AirTouch Cellular, and Shaukat Shamim, a former venture capitalist with Neocarta Ventures, among others. Desai was earlier Executive Director of the Silicon Valley chapter of TiE.
Rhythm is backed by venture capital firms like The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures, and Rembrandt Venture Partners.
A release said that Rhythm’s India center will take on new product development as well as regional business development. Besides, the company has appointed video editors to re-purpose existing videos and video advertisements to mobile phones.
Desai said: “With the first 10 people already hired, we continue to actively recruit top-tier technical and other talent who would be passionate about creating some of the world’s first capabilities in the exciting area of mobile advertising.”
Rythm is headquartered in California, and has offices in the UK, besides India.

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