CitySearch To Acquire Local Search/Review Site InsiderPages

CitySearch, part of IAC, has bought out local search and reviews site InsiderPages, for an undisclosed amount. The Redwood City, CA-based site’s roughly 600,000 user reviews will be folded into the Citysearch database.
The site, founded in 2004, helps people find local businesses through recommendations from their friends, community, and expert reviewers. It will remain separate following the acquisition.
WSJ: IAC is trying to put Citysearch back on track with an array of new features. The site is helping small businesses to post their own videos on the site and expects to launch with several hundred short clips by May. And it’s looking to InsiderPages, which has some two million unique monthly U.S. visitors, according to comScore, to help it quickly boost its audience and authority by adding more voices from real people.

loading

Comments have been disabled for this post