Blog Post

“Fox On Demand” Extended To Affiliates; Could Put Streaming, Downloads On 200-plus Affiliate Sites

Three Fox units are banding together for what the News Corp. companies call a “landmark deal” that will make Fox on Demand available to more than 200 broadcast network affiliates. This has been in the works for months, requiring the combined efforts of the Fox Affiliate Board of Governors, Fox Broadcasting Company, Fox Interactive Media, 20th Century Fox Film Corp., and Fox Digital. Fox on Demand kicked off last August but was limited to the sites produced by Fox owned-and-operated stations. It officiaally launched with the fall season last October. The goal was always to make it available to the affiliates, a complicated process resolved in this case, in no small part, by an agreement to share both transactional and advertising revenues.
— Until now, FoD has been a streaming ad-supported service; the agreement includes next-day download sales for use on a PC or portable device. That will be powered by FIM’s Direct2Drive, furthering a concept that dates back to the FIM acquisition of IGN.
More to come.