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Quick Hits: MySpace-Revver Block, Pixsy

We know we’ve been a little too post-happy today, but there’s a few more things we’d like to mention. Below, news about Revver, Pixsy, the latest YouTube hoax, and Brightcove.

Remember all the hubbub about Revver being blocked on MySpace? We were surprised when the ban wasn’t lifted after the outcry. Well, TechCrunch talked to MySpace, and was told “In the instance of Revver specifically, we [MySpace] told them we were going to block them if they continued to sell ads on our pages. They refused to stop selling ads on our pages – so we blocked them. No mystery there.” Interesting — somehow we hadn’t heard MySpace’s line of reasoning stated explicitly before.

We checked with Revver community director Micki Krimmel, who confirmed the revenue-sharing ads Revver inserts into its videos are the sticking point. But she contends, via email,

“There is a larger conversation brewing around MySpace and what constitutes ‘commercial use.’ MySpace has become largely a marketing platform for many of its users. Banning all kinds of ‘commercial use’ would be largely impossible.”

Image and video search startup Pixsy will announce tomorrow it is tying up an exclusive partnership with Quigo, the “ad upstart” lauded by the New York Times this week for competing with Google AdWords and Yahoo Panama by making ad placement more transparent. Pixsy, like Blinkx, has been especially active on the video search biz dev front. Pixsy and Quigo will bind their services together for private label sales of ad-supported visual search engines.

Another week, another YouTube hoax. This time it’s the viral hit from last week featuring a college student breaking up with his girlfriend in very public fashion. Various angles of the over-the-top prank are up on YouTube (one is embedded below); Facebook groups of the hoax’s lovers and haters abound. The two actors (who aren’t and were never dating) said they were hoping to parlay their success into a spot on Good Morning America or the Daily Show, but when that didn’t work, they came out to the Charlotte Observer.

Brightcove is working on a video editing tool called Aftermix
that will allow for inclusion of professionally produced video as well as video recorded directly to the web. Attendees at an early demo today by Brightcove CEO Jeremy Allaire were impressed. We’ve had trouble with Brightcove’s consumer products in the past, but to their credit, they’ve been very responsive about addressing our concerns.

One last thing. We loved this Google-YouTube decision-making flow chart NewTeeVee contributor Steve Bryant created for one of his many other outlets (thumbnail at left). Check it out in full form on Google Watch. If we’re lucky, Jackson and Steve say they may team up to make us some more lovely flow charts in the coming weeks.

7 Responses to “Quick Hits: MySpace-Revver Block, Pixsy”

  1. To be clear, Revver does not sell ads on myspace pages. We sell ads against the videos uploaded to our system which are OWNED BY THE CONTENT CREATORS. Myspace does not own this content. We believe that independent video creators deserve to share in the revenue generated by their work wherever it is seen across the web.

    That said, we are not just a widget-builder. Our business was not built on the back of myspace’s success. But it’s important to our users to be able to share and promote their work on Myspace. It’s also important to them to use a video-hosting service that honors their copyright and shares the revenue. Should Myspace be able to make that decision for them?

    We have offered to work with Myspace on a revenue sharing deal. Our model is built on rewarding affiliate sites and we have lots of ways to do that.

  2. For competitive reasons, YouTube will eventually start inserting Revver-type ads on videos (perhaps just for key producers). At that point, MySpace will be forced to decide: Are embedded videos adding content or are they “making money off the back of MySpace”?

    It’s actually both… so hopefully a revenue-sharing model between YouTube and video-hosting sites will happen this year.

  3. Liz:

    Myspace is totally right. Revver talks a big game in the marketplace to their advertisers about sharing revenue with content creators and syndication partners, but I see their ads on my site periodically and we’ve never received a check.

    I don’t know anybody with whom they have a distribution agreement that’s getting paid. At one point, I complained about this and for a week or so got some followup, but then they drifted away again…

    it is not clear to me where the Revver revnue (to the extent that there is any) comes to syndication partners. Using Myspace to make people aware of your product is one thing (that’s called marketing). Selling advertising on MySpace screen real estate presents more challenges for everybody in that particular value chain.

  4. It seems MySpace is rite 100% its like you start Giga Om, You / your team slog, create and find the world’s best trends and stories and then I come with some tricky Web 2.0 / 3.0 scirpt and start making money from your users without informing you or doing a Rev Share with you…I believe Revver and many other firms who feel MySpace is large marketing platform should approach MySpace and association with MySpace shud figure out a way to work together generate additional revenues if they are sensible and scalable enuf for all involved