Blog Post

@ MPA: For Magazines, User-Gen Content Still Makes Advertisers Uneasy

The second MPA panel of the morning dealt with how, like other media, magazines and advertisers are coping with user-generated content. Moderator LeeAnn Prescott, research director for Hitwise, told the group that traffic to the top 20 social networks was up 67 percent in the past year, while traffic to the top blogs has grown 53 percent