It’s Official: Cymfony Acquired By TNS Media Intelligence

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The two companies have made official what we first told you last Friday … Cymfony, the Watertown, MA-based social media market and intelligence firm, has been acquired by the UK’s TNS Media Intelligence. More details in the release and on Cymfony CEO Andrew Bernstein’s blog.

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Adam Zand

Nice job by Andrew and his team in keeping up with market changes (size of Nielsen BuzzMetrics) and targeting a important new niche (services for advertising and related campaign measurement).

Interesting to see how this market develops. The major vendors and some great smaller shops like BuzzLogic, Visible, BrandDiminsions and MotiveQuest still need to convince marketers (and thier bosses) that they can't survive without the services.

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