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Our Monday morning reading of print media sites finds them spending a lot of time on NewTeeVee turf. Here are our quick takes on stories about video syndication, money-hungry YouTube celebrities, the emergence of video resumes, video search, and short films on mobile phones.
Google enlarging video syndication within AdSense. The company has signed Dow Jones & Company, Condé Nast, Sony BMG Music Entertainment and other large content companies to run their video in ad boxes on other sites, reports the New York Times. The videos, of course, are accompanied by ads.
Matching video with publisher sites seems to be very case-by-case, rather than Google’s standard automated fare, and contextual video matching within those arrangements doesn’t seem to be particularly good. For instance, on a Street Insider article about mobile mergers and acquisitions, I see a Wall Street Journal video about finding cheap Broadway tickets (below).
YouTube celebrities and their egos get some play from the NYT today. The article sort of addresses the LiveVideo controversy, in which YouTube stars have disdained their brethren for jumping ship to a YouTube knockoff site that promises to pay them. A quote from YouTube user Renetto, one of the most vocal critics of the LiveVideo “traitors” (though he now says his much-discussed (on YouTube) rant was tongue in cheek)
“These companies don’t quite understand,” he said. “If they understood the power and influence that some of the bigger people bring to the table, they wouldn’t think twice about paying me and 10 other people $100,000 apiece to blog for three months. If they thought twice about doing that, they’d be nuts.”
Time has a piece on the emergence of video resumes, from Aleksey Vayner’s “Impossible is Nothing” on down. It lists video resume startups 62ndview, HireVue and Resumevideo “all launching widely this spring,” as well as a video component of the Facebook-Jobster partnership.
Also over the weekend, Blinkx got some love from the NYT. The story does a good job — if a little wide-eyed — summarizing the rationale for smart online video search, but omits mention of anyone besides Blinkx and Google. Some other contenders that should have made the story: Nexidia, Podzinger, Podscope, and ClipBlast.
Following discussion at the 3GSM mobile conference this month, BusinessWeek looks at the “new frontier” of short films shown on mobile phones. The advantages of filmmaking for cell phones (as offered in the article) are somewhat scattered — phone companies very are interested in making mobile video work; sound quality through headphones is better than through television sets; and filmmakers are interested in reviving short films as a format.