Consumers Unwilling To Pay $500 For iPhone

Compete Inc has issued the results of a survey showing that 26 percent of respondents said they are likely to buy an iPhone, but only one percent of respondents who said they were likely to buy an iPhone were prepared to pay $500 for the device — which doesn’t sound good but by a strange coincidence is the figure that Apple is targeting for marketshare. According to IGN, the survey (which only covered 379 people in the US) also showed that 42 percent of respondents keen to buy an iPhone would fork out $200-299, and 60 percent of respondents wanting the phone said they’d change their mobile operator to get it. Although these figures don’t sound promising the small size of the survey means they should be taken with a grain of salt. Still, Andy Neff (an analyst at Bear Stearns) opined that the iPhone would likely drop in price to target the mass market.

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