ABP has launched a short code service (56569) in collaboration with Bobby Bedi’s Kaleidoscope Entertainment with, well, the usual stuff – ringtones, wallpapers, games, jokes etc., reports Exchange4media. They’ve launched a website at mjoy.in, which lists all the mobile content and services, operator specific costs.
ABP had invested Rs. 20 crore in Kaleidoscope Entertainment last year. Their ‘Seedhe Siddhu Se’ series of mobisodes, a preview of which had been shown at TieCon 2006 in Delhi, is being launched in three to four weeks. Now that most operator tie-ups, with Aircell, Hutch, BSNL, Reliance and Tata Indicom have been finalised, I suppose we should expect a content rollout from the ABP-Kaleidoscope combine. The mjoy site has a rather large Flash based splash screen, and I couldn’t access the site via gprs. So much for being mobile ready…
Related:
— @TiEcon 2006: Mobisodes, Chhatisgarhi And Phat Chicks
— ABP Buys Stake In Kaleidoscope Entertainment For Content
— ABP Open To Acquiring “Anything That Drives Traffic And Fetches Advertisements”
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